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Usage of personalization in digital marketing channels worldwide 2018

Digital channels in which personalized communication is used worldwide as of March 2018

The data describes the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77% of responding marketers said they used personalization in e-mail marketing, compared to 31% who were using personalization in mobile apps.

E-mail	77
Website	52
Mobile app	31
Web application	24
None of the above	8

Usage of personalization in digital marketing channels worldwide 2018

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