The data displays the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65% of marketing respondents used personalization in e-mail campaigns, whereas 18% of respondents did the same in videos.
E-mail campaigns | 65 |
Home page | 58 |
Recommendations | 58 |
Interior pages | 50 |
Navigation | 29 |
Search | 27 |
Pricing | 22 |
Videos | 18 |
Sorting | 16 |
None of the above | 2 |