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Most used types of personalization experiences by marketers worldwide 2017

Leading types of personalization experiences used by marketers worldwide as of March 2017

The data displays the leading types of personalization experiences used by marketers worldwide as of March 2017. The results show that 65% of marketing respondents used personalization in e-mail campaigns, whereas 18% of respondents did the same in videos.

E-mail campaigns 65
Home page 58
Recommendations 58
Interior pages 50
Navigation 29
Search 27
Pricing 22
Videos 18
Sorting 16
None of the above 2