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Personalization format usage worldwide 2018

Most used formats of personalization according to marketing professionals worldwide as of March 2018

The data displays the most used personalization formats according to marketing professionals worldwide as of March 2018. The results show that the second most common personalization format among respondents was call-out messages, with 40% of respondents saying they used this format.

Banners	45
Call-out messages	40
Inline content	38
Survey questions	36
In-page edits	30
Pop-ups	29
Information bars	25
Modals	16
Other	6
None of the above	12

Personalization format usage worldwide 2018

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