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Digital marketing personalization technologies used by companies worldwide 2016

Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
Created with Highcharts 5.0.147171646456564949424238383232323226261818Web analytics softwareCustomer relationship management system (CRM)Content management systemA/B testing and campaign optimization softwareMarketing automation softwareMarketing operations dashboard/scorecardRetargeting softwareTag management systemData management platform (DMP)Predictive analytics software051015202530354045505560657075

The data displays the leading digital marketing personalization technologies used by large companies worldwide as of May 2016. According to the most recent data, 71% of responding organizations used web analytics software for personalization purposes, with 56% saying that their most used personalization technology was a content management system.

Web analytics software 71
Customer relationship management system (CRM) 64
Content management system 56
A/B testing and campaign optimization software 49
Marketing automation software 42
Marketing operations dashboard/scorecard 38
Retargeting software 32
Tag management system 32
Data management platform (DMP) 26
Predictive analytics software 18
Demand side platform 10
Not yet purchased 5
Other 3

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