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Data used by marketers when targeting for personalization worldwide 2018

Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018

The data displays the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39% of respondents said that location is one of the key criteria they use when targeting for personalization, with 23% saying that they look at previous visits behavior.

Campaign source	43
Location	39
Demographics	37
Products purchased	36
Clicks	33
Pages/content viewed	32
Company	27
Browser	25
Stage of customer journey	24
Previous visit(s) behavior	23

Data used by marketers when targeting for personalization worldwide 2018

StatInvestor