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Perceived ROI level from digital marketing channels worldwide 2017

Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017

The data describes information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17% of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24% who said this channel generated the lowest ROI.

SEO 15 41 32 12
Content marketing 17 40 30 13
E-mail marketing and marketing automation 17 43 30 10
Paid search marketing (AdWords) 19 37 20 24
Social media (organic) 33 39 20 8
Socila media (paid ads) 24 36 17 23
Website personalization 18 26 16 40
Online PR and outreach 28 37 15 20
Display advertising including programmatic 26 31 10 33

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