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Perceived ROI level from digital marketing channels worldwide 2017

Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
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The data describes information on the perceived level of ROI generated by selected marketing channels according to marketers worldwide as of June 2017. It was found that 17% of responding global marketers believed that paid social media ads generated the highest ROI, as opposed to 24% who said this channel generated the lowest ROI.

SEO 15 41 32 12
Content marketing 17 40 30 13
E-mail marketing and marketing automation 17 43 30 10
Paid search marketing (AdWords) 19 37 20 24
Social media (organic) 33 39 20 8
Socila media (paid ads) 24 36 17 23
Website personalization 18 26 16 40
Online PR and outreach 28 37 15 20
Display advertising including programmatic 26 31 10 33

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