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North American company adoption levels of selected marketing technologies in 2017

Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017

The data describes the company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017. According to the findings, 45% of advertising and marketing executives said their company was not at all using chatbots as part of their marketing efforts, while 27% said they used that technology a lot.

Chatbots	27	28	45
Predictive analytics	17	60	23
Autopersonalized content	15	62	23

North American company adoption levels of selected marketing technologies in 2017

StatInvestor