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Degrees of satisfaction with online channel personalization levels worldwide 2017

Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017

The data displays the share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017. The findings show that as of March 2017, 11% of respondents were extremely satisfied with their levels of personalization in web applications.

Web application 3 16 30 41 11
Website 7 17 36 31 10
Mobile app 6 19 29 39 6
E-mail 4 17 40 33 6
Mobile website 6 19 35 31 8

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