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Understanding of personalization in marketing among U.S. consumers 2017

Consumer interpretations of marketing content personalization in the United States as of April 2017

The data displays the ways in which consumers in the United States interpret personalization in marketing as of April 2017. The findings show that 16% of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.

Customization - "It means it's something suited to me exactly so that I'm more likely to be interested in what they're selling."	32
Service - "It means that the company will know what you want, your likes and dislikes and make sure you have what you want."	32
Discounts/offers - "They offer personalized offers, products and coupons that meet your needs and are items you typically buy."	16
Specific products/services - "...dedicated shopping assistant, order puller - have the order ready. Curb service, disabled entry doors."	8
Convenience - "It means noticing how I shop/surf the internet and customizing advertising and shopping options to my preferences."	7

Understanding of personalization in marketing among U.S. consumers 2017

StatInvestor