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Opinions on personalization in marketing in the United States 2017

Attitudes towards marketing content personalization the United States as of April 2017

The data displays the attitudes of adults in the United States towards content personalization in marketing as of April 2017. The results show that 90% of respondents found personalized content very or somewhat appealing, with just 4% saying that they found it not very or not at all appealing.

Very/somewhat appealing	90
Neither appealing nor unappealing	7
Not very/not at all appealing	4

Opinions on personalization in marketing in the United States 2017

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