The data describes the share of consumers in the U.S. who appreciated personalized recommendations and offers appearing on selected online platforms as of May 2017. During the survey period, 44% of respondents indicated am appreciation for personalized product offers and ads displayed on Amazon, while 14% said the same about Facebook.
Amazon | 44 |
14 | |
Fashion shops (such as Nordstrom, Macy's etc.) | 4 |
2 | |
Travel portals (such as fly24.com, travel.com etc.) | 2 |
Other | 1 |
I never appreciate personalized offers and recommendations | 33 |