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U.S. consumer appreciation of personalized recommendations on selected platforms 2017

Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017

The data describes the share of consumers in the U.S. who appreciated personalized recommendations and offers appearing on selected online platforms as of May 2017. During the survey period, 44% of respondents indicated am appreciation for personalized product offers and ads displayed on Amazon, while 14% said the same about Facebook.

Amazon 44
Facebook 14
Fashion shops (such as Nordstrom, Macy's etc.) 4
Instagram 2
Travel portals (such as fly24.com, travel.com etc.) 2
Other 1
I never appreciate personalized offers and recommendations 33