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North American consumer preference of retail personalization form 2017, by gender

Preferred form of retail personalization among shoppers in North America as of November 2017, by gender

The data displays the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by gender. The findings show that 32% of female respondents cited a personalized purchase journey as their preferred form of retail personalization; only 13% of responding women and men prioritized personalized advertising.

Personalized support	55	53
Personalized purchase journey	32	34
Personalized advertising	13	13

North American consumer preference of retail personalization form 2017, by gender

StatInvestor