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North American consumer preference of retail personalization form 2017, by age group

Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
Created with Highcharts 5.0.14656526261010535334341313535334341313Personalized supportPersonalized purchase journeyPersonalized advertising010203040506070

The data displays the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by age group. The findings show that 65% of responding consumers aged between 18 and 34 cited personalized support as their preferred form of retail personalization, compared to 10% who prioritized personalized advertising.

Personalized support 65 53 53
Personalized purchase journey 26 34 34
Personalized advertising 10 13 13

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