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North American consumer preference of retail personalization form 2017, by age group

Preferred form of retail personalization among shoppers in North America as of November 2017, by age group

The data displays the preferred form of retail personalization among shoppers in North America as of November 2017, broken down by age group. The findings show that 65% of responding consumers aged between 18 and 34 cited personalized support as their preferred form of retail personalization, compared to 10% who prioritized personalized advertising.

Personalized support	65	53	53
Personalized purchase journey	26	34	34
Personalized advertising	10	13	13

North American consumer preference of retail personalization form 2017, by age group

StatInvestor