U.S. consumer expected personalized experiences in exchange for personal data 2017

The data displays the share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017. The results reveal that 32% of responding consumers expected to get a relevant discount within an hour of interacting with a brand in a way that allows that brand to identify them, with 25% of respondents expecting to receive a personalized newsletter within one hour.