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U.S. consumer view of successful online personalization use 2017, by industry

Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry

The data displays how well companies' websites and mobile apps are delivering personalized experiences according to consumers in the United States as of April 2017, broken down by industry. The findings show that 71% of respondents felt that grocery and drug companies' websites and mobile apps were doing very or somewhat well at delivering personalized experiences.

Online retailer 81
Grocery/drug store 71
Media/entertainment 70
Department/mass merchandise store 69
Restaurant/food ordering service 66
Travel & leisure 64
Financial institution 59
Automotive 55