The data displays the leading digital companies considered as successful at personalizing online experiences according to consumers in the U.S. as of October 2016. The findings reveal that 55% of responding U.S. consumers felt that Amazon was the best at delivering personalized experiences online, whereas 38% of respondents saw Facebook as being the best at online personalization.
Amazon | 55 |
39 | |
38 | |
Netflix | 33 |
16 | |
iTunes | 15 |
Pandora | 14 |
Microsoft | 10 |
Yahoo! | 8 |
Spotify | 6 |
5 | |
Hulu | 5 |
4 | |
Other | 4 |