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Top-performing e-commerce marketing personalization tactics worldwide 2017

Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
Created with Highcharts 5.0.142.92.92.32.31.51.51.11.10.40.4ScarcitySocial proofUrgencyAbandonmentProduct recommendations00.511.522.533.5

The data displays the most successful e-commerce personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV). The findings show that scarcity techniques, which highlight items that are low in stock, ranked first with an average uplift in revenue-per-visitor reaching 2.9%.

Scarcity 2.9
Social proof 2.3
Urgency 1.5
Abandonment 1.1
Product recommendations 0.4

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