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U.S. personalized shopping experiences: expectations vs. reality 2017, by channel

Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
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The data displays the share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel. According to the findings, 77% of responding consumers expected large online retailers to offer personalized shopping experiences, however just 23% have actually experienced personalization from larger online retail companies.

Large online retailer 77 23
Big box retailer 47 12
Department store 51 17
Online grocery store/service 29 31
Independent or local business 34 24
Niche online-first retailer 24 25

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