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Companies doing well at personalization online in the United States 2017

Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017

The data displays the ways in which companies in the United States succeeded at personalization in marketing on websites and mobile apps as of April 2017. The results reveal that 29% of respondents believed that companies doing business via websites and mobile apps were successful at personalization of discounts and offers.

Discounts/offers 29
Recommendations 27
Convenience 21
Service 15
Mobile app/website 15

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