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KPIs of personalized vs. non-personalized e-mails in the United States 2017

Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017

The data displays the key performance indicators of personalized e-mail content in the U.S. as of April 2017. According to the most recent data, personalized e-mail content reached a click-through rate of 17.1%., nearly one percentage point higher than non-personalized content CTR.

Conversion rate 3.5 3.7
Click-through rate 16.2 17.1
Open rate 26.9 27.6

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