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E-mail tactics seen as driving conversions according to online retailers 2016

Most effective e-mail tactics in driving conversions according to online retailers as of June 2016

The data describes information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67% of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.

Personalization	57.33
Segmentation	56.67
Social media integration	39.33
A/B testing	26
Geotargeting	20.67

E-mail tactics seen as driving conversions according to online retailers 2016

StatInvestor