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E-mail tactics seen as driving conversions according to online retailers 2016

Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
Created with Highcharts 5.0.1457.3357.3356.6756.6739.3339.33262620.6720.67PersonalizationSegmentationSocial media integrationA/B testingGeotargeting010203040506070

The data describes information on the leading e-mail tactics perceived as successful in driving conversions according to online retailers in 2016. It was found that 20.67% of responding online retailers found geotargeting as a tactic most successful in driving email marketing conversions.

Personalization 57.33
Segmentation 56.67
Social media integration 39.33
A/B testing 26
Geotargeting 20.67

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