The data describes the revenue per triggered e-mail in the U.S. in 2016, broken down by type. It was found that cart abandonment triggered e-mails generated 6.77 USD revenue per message.
Cart abandonment | 6.77 |
Price decrease | 2.83 |
Product abandonment | 2.13 |
Back in stock | 1.7 |
Search abandonment | 1.24 |
Low inventory | 1.13 |
Post purchase | 0.88 |
New merchandise | 0.72 |