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North America: personalized e-mail marketing target groups 2016

Personalized e-mail marketing target groups in North America as of September 2016

The data displays customer groups retailers sent personalized e-mail marketing messages to in North America as of September 2016. During the survey period, 43% of respondents in the U.S. and Canada stated that they sent personalized e-mails to dormant shoppers.

Existing customers: loyal customers	63
Existing customers: dormant shoppers	43
Existing customers: high spending customers	38
Active shoppers: shoppers with brand affinities	22
Active shoppers: non-buyers	22
Active shoppers: price-sensitive shoppers	21

North America: personalized e-mail marketing target groups 2016

StatInvestor