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U.S. consumers annoyance with selected e-mail marketing practices in 2017

Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017

The data describes the share of consumers who find selected e-mail marketing practices annoying in the U.S. as of July 2017. According to the findings, 50% of respondents said that getting e-mailed too often by brands was annoying.

Getting emailed too often by a brand	50
Emails that are too wordy/poorly written	27
An offer that makes it clear that the marketers data about me is wrong	24
An email urging me to buy a product or service I've already purchased	20
Poor design	14
Too much personalization, where it is creepy	13
Too little or no personalization	10
Emails without video or images	6
Emails that don't include a buy button to facilitate purchase	5
Other	1
None of the above make email annoying/intrusive	3

U.S. consumers annoyance with selected e-mail marketing practices in 2017

StatInvestor