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U.S. consumers' frustration with e-mail personalization errors in 2017

Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017

The data describes the leading e-mail personalization errors that consumers find frustrating in the U.S. as of July 2017. According to the findings, 24% of consumers surveyed said they found it frustrating when personalized e-mails included expired offers.

Recommending items that do not match your interests	34
Including offers that have already expired	24
Misspelling your name	15
Sending an offer not appropriate to the season or your location	14
Sending you promotions for things you've already purchased	13

U.S. consumers' frustration with e-mail personalization errors in 2017

StatInvestor