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Pinterest usage reach in the United States 2018, by household income

Percentage of U.S. internet users who use Pinterest as of January 2018, by annual household income

The data displays the share of internet users in the U.S. who were using Pinterest as of January 2018, sorted by annual household income. We Are Flint found that 45% of internet users with household earnings of less than 30,000 USD per year used the social networking site.

Less than 30k USD	45
30k-60k USD	52
60-70k USD	55
70-80k USD	62
80-100k USD	58
100k+ USD	58

Pinterest usage reach in the United States 2018, by household income

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