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Most popular categories on Pinterest in the United States 2017

Most popular Pinterest categories in the United States as of February 2017

The data presents the most popular Pinterest categories according to users in the U.S. as of February 2017. During the survey, it was found that 37% of responding Pinterest users liked the clothing and apparel category on the site.

Art, Art Supplies & Hobbies 48
Flowers, Food, Drinks & Gifts 47
Home, Garden & Pool/Spa 45
Health & Beauty 45
Clothing & Apparel 37
Entertainment (Books, Music, etc.) 34
Jewelry, Handbags & Accessories 23
Sporting Goods 16
Footwear 13
Baby Gear 7
Other 11
None of the above 3

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