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Most popular categories on Pinterest in the United States 2017, by gender

Most popular Pinterest categories in the United States as of February 2017, by gender

The data presents the most popular Pinterest categories according to users in the U.S. as of February 2017, by gender. During the survey, it was found that 37% of responding female Pinterest users liked the clothing and apparel category on the site.

Art, Art Supplies & Hobbies	51	38
Baby Gear	7	8
Clothing & Apparel	37	37
Entertainment (Books, Music, etc.)	30	48
Flowers, Food, Drinks & Gifts	50	36
Footwear	11	20
Health & Beauty	50	28
Home, Garden & Pool/Spa	47	41
Jewelry, Handbags & Accessories	25	18
Sporting Goods	7	44
Other	11	9
None of the above	2	6

Most popular categories on Pinterest in the United States 2017, by gender

StatInvestor