The data displays the favorite social platforms to engage with brand content among female social media users in the U.S. as of February 2016. During the survey period, 81% of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79%.
81 | |
79 | |
58 | |
YouTube | 51 |
43 | |
Snapchat | 35 |
Google+ | 16 |
Vine | 5 |
Periscope | 4 |
Other | 1 |
None | 1 |