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Top platforms to engage with brand content among U.S. women 2016

Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016

The data displays the favorite social platforms to engage with brand content among female social media users in the U.S. as of February 2016. During the survey period, 81% of respondents stated that Instagram was their favorite social platform to engage with brand content, followed by Facebook with 79%.

Instagram 81
Facebook 79
Pinterest 58
YouTube 51
Twitter 43
Snapchat 35
Google+ 16
Vine 5
Periscope 4
Other 1
None 1