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Future use of social media among marketers worldwide by platform 2018

Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018

The data describes information on the planned future social media use among marketers worldwide, as of January 2018. During the survey, 66% of respondents stated they would increase their usage of Instagram in the near future. In a global survey, social media were named the second most effective marketing channel.

Facebook	62	30	6	2
Youtube	58	21	2	20
Instagram	66	17	2	15
Twitter	44	33	6	17
LinkedIn	51	25	3	21
Pinterest	29	20	4	47
Snapchat	16	9	3	72

Future use of social media among marketers worldwide by platform 2018

StatInvestor