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U.S. social commerce reach 2017, by platform

Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017

The data shows a ranking of the social media platforms used to shop for products among social media users in the U.S. as of October 2017. During a survey, 2.1% of responding social media users stated that they had made a purchase directly through a post on Pinterest.

Facebook	47.7
Instagram	8.6
YouTube	4.5
Pinterest	2.1
Twitter	1.4
Snapchat	0.8
Other	0.4
Never purchased an item through social media	34.6

U.S. social commerce reach 2017, by platform

StatInvestor