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U.S. social commerce reach 2017, by platform

Social media platform on which social media users in the United States last made a purchase directly from a social media post as of October 2017
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The data shows a ranking of the social media platforms used to shop for products among social media users in the U.S. as of October 2017. During a survey, 2.1% of responding social media users stated that they had made a purchase directly through a post on Pinterest.

Facebook 47.7
Instagram 8.6
YouTube 4.5
Pinterest 2.1
Twitter 1.4
Snapchat 0.8
Other 0.4
Never purchased an item through social media 34.6