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U.S. Millennial interest in purchasing products discovered via social media 2017

Share of Millennial consumers in the United States interested in purchasing retail products discovered via selected social media channels as of August 2017

The data describes the share of Millennial consumers in the U.S. interested in purchasing retail products discovered via selected social media channels. According to the August 2017 findings, 78% of respondents stated that they had discovered a retail product that was of interest to purchase via Facebook.

Facebook	78
Pinterest	59
Instagram	59
Twitter	34
Snapchat	22

U.S. Millennial interest in purchasing products discovered via social media 2017

StatInvestor