The data displays the advertising spending in the U.S. in 2011 to 2015, as well as a forecast until 2017. The source projected that the U.S.' advertising expenditure would amount to 183.52 billion USD in 2017. According to a different source, direct mail was the biggest ad medium in the United States in 2016, followed by TV and digital. The spendings for these media amounted to 36.9 billion, 20.8 billion and 17.3 billion USD respectively. Among all states, California generated the biggest ad revenue, followed by Texas and New York.
