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Programmatic share in digital ad spend in the United States 2016

Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020

The data displays a forecasts of programmatic (RTB and non-RTB) and non-programmatic shares of digital advertising spending in the U.S. from 2010 to 2020. According to Business Insider, the RTB share will increase from 31% in 2015 to 48% in 2020.

2015	31	48	22
2016	37	42	22
2017	42	38	20
2018	44	37	19
2019	47	36	18
2020	48	35	17

Programmatic share in digital ad spend in the United States 2016

StatInvestor