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Share of U.S. marketers spending most on programmatic ads 2017, by medium

Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium

The data displays the share of digital marketers spending the majority of their ad budgets on programmatic advertising in the U.S. in 2017, by medium. It was found that 37% of responding digital marketers said they spent the majority of their desktop video ad budgets via programmatic buying,

Traditional TV	35
Connected TV	35
Desktop video	37
Mobile video	40
Out-of-home	31
Search	39
Display	38
Social	41

Share of U.S. marketers spending most on programmatic ads 2017, by medium

StatInvestor