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Popularity of programmatic media buying among U.S. agencies 2016

Share of media and advertising agencies which bought media programmatically in the United States as of August 2016
Created with Highcharts 5.0.1489891111Bought programmaticallyDid not buy programmatically05101520253035404550556065707580859095

The data displays information on the popularity of programmatic media buying among U.S. agencies as of August 2016. During a survey, 89% of responding agency planners employed at full-service, media services and digital ad agencies stated that their agencies bought media programmatically.

Bought programmatically 89
Did not buy programmatically 11

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