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Popularity of programmatic media buying among U.S. agencies 2016

Share of media and advertising agencies which bought media programmatically in the United States as of August 2016

The data displays information on the popularity of programmatic media buying among U.S. agencies as of August 2016. During a survey, 89% of responding agency planners employed at full-service, media services and digital ad agencies stated that their agencies bought media programmatically.

Bought programmatically	89
Did not buy programmatically	11

Popularity of programmatic media buying among U.S. agencies 2016

StatInvestor