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Programmatic advertising bought by marketers in the United States 2016, by method

Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016

The data displays the most common ways of purchasing programmatic advertising by marketers in the U.S. in 2016. According to the source, 57% of respondents had purchased programmatic advertising through private marketplaces in the U.S. in the measured period.

Demand-side platforms (DSPs)	70
Trading desk	58
Private marketplaces (PMPs)	57
Buying console	7
Don't know	3
Other	5

Programmatic advertising bought by marketers in the United States 2016, by method

StatInvestor