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Types of programmatic advertising bought by marketers in the United States 2016

Types of programmatic advertising bought by marketers in the United States as of March 2016

The data displays the most common types of programmatic advertising bought by marketers in the U.S. in 2016. According to the source, 69% of respondents had purchased mobile display programmatic advertising in the U.S. in the measured period.

Display	85
Digital video	78
Mobile display	69
Native advertising	57
Social	37
TV	37
Digital aduio	23
Radio	16
Other	3

Types of programmatic advertising bought by marketers in the United States 2016

StatInvestor