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Marketing capabilities of U.S. companies 2016

How would you rate your organization’s capabilities in the following areas?

The data displays how U.S. marketers rated marketing capabilities of their companies as of February 2016. During a survey, 20% of responding marketers rated their organisation's ability to deliver campaigns with device-specific media excellent.

Delivering campaigns with device-specific media	20	39	28	13
Measuring campaign impact across multiple devices	17	33	35	15
Identifying customers' engagement across the suite of devices	16	32	35	17
Tracking the entire purchase path across devices and channels	15	32	30	22
Buying programmatically across multiple devices	13	31	39	18

Marketing capabilities of U.S. companies 2016

StatInvestor