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Buyers' attitudes towards programmatic advertising in the United States 2017

Attitudes of buyers towards programmatic advertising in the United States as of March 2017

The data displays the buyers' attitudes towards programmatic advertising in the U.S. as of March 2017. In March 2017, about 36% of responding digital ad buyers agreed completely that ensuring brand environment safety for advertising was high priority.

Ensuring "brand safe" environment for advertising is high priority	36	45
Given recent news concerning credibility of digital sources, it's even more important to advertise on the right site	35	46
Audience targeting based on first party data is becoming more important	33	45
In today's fragmented digital landscape, using brand safe, trusted enviroments is more important than ever	32	49
Ability to target both by data and context is the optimal scenario for digital ad effectiveness	32	50
It's difficult to ensure brand safe environments buying programmatically on the open exchange	20	51
Buying directly from premium publishers is a means to increase engagement with advertising	19	43

Buyers' attitudes towards programmatic advertising in the United States 2017

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