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Obstacles to adoption of mobile programmatic advertising worldwide 2016

What are the pain points that inhibit adoption of mobile programmatic?

The data displays results of a survey regarding the obstacles to adoption of mobile programmatic advertising worldwide as expressed by brand and agency marketers in mid 2016. During the survey, 42% of respondents cited skills shortage as one of the pain points inhibiting adoption of mobile programmatic.

Complexity of the ecosystem 58
Skills shortage 42
Lack of education 33
Lack of appropriate measurement 25
Lack of transparency 17
Resistance from clients 17
Brand safety issues 8
Other 17

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