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Goals of mobile programmatic advertising worldwide 2016

What goals are you trying to achieve via mobile programmatic advertising today?
Created with Highcharts 5.0.14747462626161373744Retargeting/acquisition (generating new sales from new customers)Performance marketing (app downloads/ installs)Branding (increasing brand awareness and favorability)Retention (improving customer satisfaction, wallet share, loyalty etc.)Others05101520253035404550556065707580

The data displays results of a survey regarding the goals brand and agency marketers wanted to achieve through mobile programmatic advertising worldwide as of July 2016. During the survey, 61% of respondents stated they wanted to increase brand awareness and favorability (branding) with their mobile programmatic advertising activities.

Retargeting/acquisition (generating new sales from new customers) 74
Performance marketing (app downloads/ installs) 62
Branding (increasing brand awareness and favorability) 61
Retention (improving customer satisfaction, wallet share, loyalty etc.) 37
Others 4

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