Internet » Advertising & Marketing » Programmatic advertising | Targeting parameters of mobile programmatic 2016

Targeting parameters of mobile programmatic advertising worldwide 2016

What are the most popular targeting parameters for mobile ads you buy via programmatic channels?

The data displays results of a survey regarding the targeting parameters of mobile programmatic advertising worldwide as of July 2016. During the survey, 12% of respondents cited location as a parameter used for buying or selling mobile programmatic advertising inventory.

By audience 46
By content (site or app) 16
By location (GPS device lat/long) 12
By user (device ID, cookies, etc.) 11
User retargeting 7
By device 4
By device features (OS, OS version, device type, etc.) 4
By operating system 0

StatInvestor

Privacy Policy
Feedback

© 2024 StatInvestor All Rights Reserved.