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Shift in advertising budgets worldwide to programmatic video 2016

Are you shifting budget from any of these channels to focus on programmatic video?

The data displays data on companies shifting their advertising budgets away from other channels to focus on programmatic video. According to the survey, nearly 30% of responding firms planned to shift their budgets away from display advertising and into programmatic video.

Display advertising	30.2
Linear TV	20.8
Print	17.7
Paid social	11.5
OOH/billboard	9.4
Paid search	8.3
Mobile	6.3
Radio	6.3
None of the above	36.5

Shift in advertising budgets worldwide to programmatic video 2016

StatInvestor