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Most significant challenges to programmatic video advertising worldwide 2016

What do you see as the most significant challenges to programmatic video in 2016?

The data displays data on the most significant challenges to programmatic video advertising worldwide as of April 2016. Durign a survey, over 31% of responding agency marketers stated that the price was among the most significant challanges facing adoption of programmatic video ads.

Viewability 42.8
Waste or improper targeting 35.2
Scale 32
Price 31.4
Brand safety 31.3
Fraud 28.9

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