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Types of TV inventory bought programmatically by marketers in the United States 2016

Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016

The data displays the most common types of TV inventory bought programmatically by marketers in the U.S. in 2016. According to the source, 53% of respondents were interested in buying national broadcast networks inventory programmatically in the U.S. in 2016.

National cable networks	61
Connected devices/TV	55
National broadcast networks	53
Local broadcast TV	49
Free over-the-top	43
Video-on-demand	40
Don't know	7

Types of TV inventory bought programmatically by marketers in the United States 2016

StatInvestor