Internet » Advertising & Marketing » Programmatic advertising | Programmatic TV benefits in the U.S. 2016

Benefits of programmatic TV advertising in the United States 2016

Most important benefits of programmatic TV according to marketers in the United States in 2016
Created with Highcharts 5.0.1457.757.713.513.510.710.710.210.24.24.23.73.7Target audiences more preciselyLower CPMsAutomation of transaction processEasier to buy different kinds of TVinventory*Easier to buy different kinds of TV inventory*Access to more premium videocontentAccess to more premium video contentLess time involved in the buyingprocessLess time involved in the buying process010203040506070

The data displays the most important benefits of programmatic television according to marketers in the U.S. in 2016. According to the source, 10.7% of respondents believed that the automation of the transaction process was the most important benefit of programmatic TV advertising in 2016.

Target audiences more precisely 57.7
Lower CPMs 13.5
Automation of transaction process 10.7
Easier to buy different kinds of TV inventory 10.2
Access to more premium video content 4.2
Less time involved in the buying process 3.7

StatInvestor

Privacy Policy
Feedback

© 2025 StatInvestor All Rights Reserved.