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Benefits of programmatic TV advertising in the United States 2016

Most important benefits of programmatic TV according to marketers in the United States in 2016

The data displays the most important benefits of programmatic television according to marketers in the U.S. in 2016. According to the source, 10.7% of respondents believed that the automation of the transaction process was the most important benefit of programmatic TV advertising in 2016.

Target audiences more precisely	57.7
Lower CPMs	13.5
Automation of transaction process	10.7
Easier to buy different kinds of TV inventory	10.2
Access to more premium video content	4.2
Less time involved in the buying process	3.7

Benefits of programmatic TV advertising in the United States 2016

StatInvestor