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Leading companies in programmatic TV according to marketers in the United States 2016

Which of the following companies do you consider 'serious players' in programmatic television?

The data displays the serious players in programmatic television according to marketers in the U.S. in 2016. According to the source, 23% of respondents believed that The Trade Desk was a big player in programmatic TV in 2016.

Tubemogul 64
Videology 30
Yume 30
Google Doubleclick 27
Rocketfuel 27
The Trade Desk 23
Tremor Video 22
Wideorbit 22
AOL One Platform 22
Simulmedia 16
Placemedia 8
Eyeview Digital 5
WYWY 0.4
Other 9